Whenever Ronald de Kimpe calls from his office on his landline, he does so facing the window. He lays his feet on the sill and looks away. You can’t blame him. The window of his work station on the estate Landgoed Leusderend, on the edge of the forest of Den Treek offers a nearly fairy-tale panorama.
“I look straight into the woods”, says the partner of VODW, a business that advises companies on strategy, marketing, and innovation. “I can see green, lots of green. And through the foliage the football pitch glistens, where we sometimes do our team-building activities. Sometimes I get to see a deer, a squirrel, or a hare. Isn’t that fabulous?”
The world he sees from his office generally is completely sublimated. Like a painting that only changes with the seasons. “I find new energy just by looking out the window for a moment. It inspires everyone who works here. It is quite different, of course, from your average office park. When the weather is good, we all have lunch outside, together at the picnic tables. The beauty is: it is quiet and green over here, but a small stretch down the road you drive straight onto the highway. You have two worlds at your fingertips.”
This has been De Kimpe’s view since 2001, but it will never start to bore him. “I’ve watched the leaves fall for years, and the trees turning green again. It remains a beautiful image. It almost makes me poetic…”